For the past four years, AFPMBAI has championed a comprehensive Culture Management initiative. Guided by the Association’s core values, (Service, Integrity, Innovation, Commitment, Excellence, and Synergy), this program is designed to transform the organizational culture and align the team with its corporate vision.
AFPMBAI Vision: By 2028, AFPMBAI will be the industry standard among mutual benefit associations preferred and trusted by Military and Uniformed Personnel, their families, and other stakeholders.
AFPMBAI Mission: To provide members and their families innovative insurance solutions, opportunities for lifetime financial security, and relevant social services.
To sustain this transformation, the Association ensures these guiding principles are deeply instilled in every employee, continuously driving positive change and enhancing the overall member experience.
The Culture Journey So Far (2023–2025)
The Culture Management roadmap was built to progressively strengthen individual and team effectiveness:
- 2023 | Speed of Trust (SOT): Launched to accelerate transactions, strengthen collaboration, and boost overall productivity.
- 2024 | Principles of an Effective Individual (POAEI): Grounded in Stephen Covey’s 7 Habits framework, this program equipped the workforce with tools for personal accountability, self-reflection, and team synergy.
- 2025 | Culture Camp: An experiential learning event inspired by the popular concept of “Squid Game.” The AFPMBAI team solved puzzles and tackled group challenges designed to translate SOT and POAEI principles into real-life workplace scenarios.
2026 Focus: Service with Malasakit
Now in its fourth year, the 2026 program anchors itself on AFPMBAI’s primary core value: Service.
This year, the Association goes beyond theoretical service. The team is actively examining the root causes of challenges in member servicing and internal employee interactions. The goal is to redefine and personalize service delivery for both internal colleagues and external members, ensuring a deeply meaningful, responsive, and member-centered experience.
This program directly supports the Association’s Philosophy of Service: “We Care for Our Members.” At AFPMBAI, the needs of our members and their families come first. We pledge our expertise, time, and effort to serve these needs. We endeavor to serve to the best of our ability in the spirit of professionalism, dedication, and compassion.
Driven by Culture Management Champions
AFPMBAI’s Culture Management Champions serve as the strategic heartbeat of this initiative. Acting as vital bridges between leadership’s vision and the daily employee experience, these advocates are tasked with:
- Fostering an inclusive, high-performing environment.
- Gathering real-time feedback and breaking down departmental silos.
- Modeling the behaviors that define the Association’s mission.
- Preventing burnout and building a workplace where every employee feels empowered
Campaign Rollout and Updates
AFPMBAI’s HR team has recently concluded Batches one (1) to eight (8) for the Head Office, featuring a successful series of two-day intensive training workshops held at the Red Hotel, Cubao, Quezon City.
To standardize this high level of service nationwide, the program will be cascaded to the Regional Sales and Service Center (RSSC) Personnel from June through August 2026, bringing the culture of Malasakit to all AFPMBAI branches and extension offices across the country.
